Stubble Media · Creator marketing for men's grooming brands

Why us

Most creator spend goes to the wrong places.

Grooming brands overpay for big names, get vanity metrics back, and take on compliance risk they never see coming. We built Stubble Media to fix exactly that, for one category.

Big names → the right names

Mid-tier creators have higher engagement, sensible rates and audiences that trust their recommendations. That's where we focus.

Follower counts → real reach

We vet every creator on engagement, views relative to subscribers and past brand work, and screen out inflated or ad-boosted numbers.

Risky claims → safe briefs

No "grow your beard in 30 days". Every brief follows ASCI guidelines and disclosure rules, so your brand stays protected.

How it works

From shortlist to sales report.

Shortlist

We match creators to your product and audience, with their numbers, rates and past brand work up front.

Brief & contract

Clear briefs, compliant claims, agreed deliverables and dates. We handle negotiation and paperwork.

Run

We coordinate creators, review content before it goes live and keep everything on schedule.

Report

Views, engagement, clicks and sales from codes and links. What worked, what didn't, what to do next.

Our creator network

Built for how Indian men actually shop for grooming.

We've analysed 130+ Indian grooming creators on YouTube for engagement, reach and brand fit, and we're building a vetted network across every part of the category, including regional-language creators most agencies overlook.

Beard careMen's skincareHair & styling Trimmers & shavingFragranceMen's style Fitness & lifestyleRegional creators

YouTube & Instagram: integrations, dedicated videos and Reels
Real audiences: checked for Indian, male-skewed viewership
Conflict-checked: we flag recent deals with competing brands

Pricing

Simple, and tied to your spend.

Our fee is 15% of campaign spend. You see every creator's cost, so there's no hidden markup.

Pilot campaign

from ₹50K

Total campaign budget, our 15% included.

The low-risk way to test creators for your brand.

1–3 vetted creators matched to your product
Briefs, contracts and ASCI compliance check
Content review before anything goes live
Results report with clear next steps

Ongoing campaigns

Custom

For brands ready to run creators every month.

Monthly creator calendar across YouTube & Instagram
Repeat partnerships with your best performers
Monthly reporting on views, clicks and sales
Retainer or per-campaign, whichever suits you

50% of campaign value is billed upfront, the balance on delivery. Creators are booked once the advance is received.

For creators

Make men's grooming content? Let's work together.

We bring you paid campaigns with Indian grooming brands that fit your content, and we handle the briefs, contracts and payments.

Paid campaigns only: no "exposure" deals
Brands that fit: beard, skin, hair, shaving and fragrance
You approve every campaign before you commit to anything

Join the network →

Send your channel link, audience split (% men, % India) and your rates.

A note from the founder

"Men's grooming is one of the fastest-growing categories in Indian D2C, but most brands still run creators the old way: chasing follower counts and hoping for the best. Stubble Media exists to do it properly, for one category, with creators we've actually vetted and reporting you can act on."

Founder, Stubble Media

Get started

Let's plan your first creator pilot.

Tell us about your product and who it's for. We'll come back within a day with a shortlist of creators and a pilot plan.

Email us to plan a pilot →

hello@stubblemedia.in